The textbook covers the core content for the course including activities, and practice test questions. The course focuses on customer service and the sales process, with the following high-level performance goals for participants:
- Understand the principles of retail to have a solid foundation when applying for and interviewing for jobs.
- Know the range of opportunities and diversity of retail careers and determine which one aligns with personal goals, needs, and preferences.
- Build a career in retail based on the knowledge of a realistic career path and the necessary experience, training, personal commitment (meaning being reliable, etc.) and education to support that goal.
- Understand that the skills developed in an entry-level role in retail are transferable to many other roles and industries making retail an excellent way to start any career or career change.