The textbook covers the core content for the course including activities, and practice test questions. The course focuses on customer service and the sales process, with the following high-level performance goals for participants:
Understand the principles of retail to have a solid foundation when applying for and interviewing for jobs.
Know the range of opportunities and diversity of retail careers and determine which one aligns with personal goals, needs, and preferences.
Build a career in retail based on the knowledge of a realistic career path and the necessary experience, training, personal commitment (meaning being reliable, etc.) and education to support that goal.
Understand that the skills developed in an entry-level role in retail are transferable to many other roles and industries making retail an excellent way to start any career or career change.