The textbook covers the core content for the course including activities, practice test questions. The course focuses on customer service and the sales process, with the following high-level performance goals for participants:
Providing excellent customer service.
Assessing and meeting customer needs.
Understanding the value of products and services and explaining that value to the customer.
Identifying, applying for, interviewing for, and attaining an entry-level retail position.
Demonstrating the sales skills, customer service skills, and professionalism needed to show potential (reliability, etc.) and then advance in a retail position.
Creating a plan and identifying the experience, education, training, and credentials needed for a career in the retail industry.